Maíra Cavenago

  • mairacavenago@hotmail.com
  • Brazil
  • 08/04/2024
Office work Communication

Personal Summary

Hello, my name is Maíra, and I’m a Marketing Specialist who has dedicated over 7 years to bringing creativity, innovation, and agility into crafting powerful strategies that make a real impact.

Throughout my career, I have spearheaded numerous projects in sectors such as Food Chain & Agriculture and voluntary initiatives in Ocean advocacy, collaborating with many multinational corporations, government representatives, and third-sector organizations.

As a Content & Engagement Specialist, It's clear that gone are the days when people were just passive recipients of content. Today's individuals are active participants in the creation, financing, and spread of communication. I aim to harness the power of the audience to not only consume what we have to say but also to support in spreading the message far and wide.

Unleashing my creativity in every project is my top priority. I endeavor to bring a unique perspective to the table and challenge the status quo by constantly seeking innovative solutions and points of view. My unwavering belief is that people crave new and exciting ways to experience the world, and I am enthusiastic about delivering that in my work.

#Marketing #CRM #Automation #Content #Branding #CX #Digitalmarketing #Digital #copywriting #communication

Work Experience

Content & Engagement Specialist
Oct 2022 - Present Bayer
  • Leader of the automation and content strategy for 30,000 Brazilian customers, overseeing planning, execution, and implementation of Bayer's New Business solutions communication, sales, and engagement roadmap. This strategy also involves the art and copywriting development.

  • Responsible for monitoring CRM metrics to analyze automation performance, optimizing strategies, and generating reports to drive continuous improvement. Successfully achieved over 2,000 monthly accesses on the FieldView app post-campaign, along with a 24% increase in customer engagement and data uploads.

  • Management of farmer-to-operator training strategy, from platform implementation to content curation and partnership development with market experts, driving commercialization and promotion.

  • Responsible for gathering and promoting customer success stories through various channels and content formats to boost the company's solutions. After proposing and implementing a new copywriting strategy, in the next month I successfully increased the Open Rate of this campaign by 10%, resulting in reaching an additional 1,500 clients monthly.

    o Received the Top Performance Awards (TPA) from Bayer, an accolade reserved for individuals/teams demonstrating exceptional performance and exceeding expectations.

Senior Digital Marketing Analyst
Jan 2022 - Oct 2022 Bayer
  • Spearheaded the digital strategy for Climate FieldView LATAM, overseeing website and blog development, optimizing the customer journey, implementing SEO, executing Inbound Marketing initiatives, and curating content. As the leader of the implementation of several strategies, the blog achieved 1 million organic views and reached 6.1 thousand key words effectively.

  • Coordinated external agencies and suppliers to ensure project alignment with business objectives.

  • Managed a Digital Marketing Squad consisting of 7 members, employing agile methodologies to adjust deliveries and seamlessly integrate with the requirements of both LATAM and USA Marketing teams.

Customer Marketing Analyst
Jan 2021 - Jan 2022 Bayer
  • Responsible for the end-to-end communication strategy for optimal customer experience, planning and executing tailored initiatives across various stakeholders, channels, and journey touchpoints.

  • Leaded the rebranding of Bayer's customer service brand, Converse Bayer, overseeing the entire process from briefing creation to final delivery, ensuring adherence to the activation roadmap. This rebranding is now consistently integrated into all Bayer communications with customers throughout Brazil.

  • Supported departmental transformation project management, facilitating decision-making, ensuring stipulated deliveries, and fostering interaction with business teams and external consultants across Brazil.

    o Received the Top Performance Awards (TPA) from Bayer, an accolade reserved for individuals/teams demonstrating exceptional performance and exceeding expectations.

Marketing & Communication Analyst
Oct 2018 - Jan 2021 Bayer
  •  Led the development of the MVP for the pioneering Metaverse Platform in agribusiness (Bayer Space), designed exclusively for Brazilian farmers to offer fully immersive and personalized experiences. Played a pivotal role in evolving the concept to establish Bayer Space as a platform fostering customer and partner relationships, enhancing the digital, virtual, and physical shopping journey with integrated experiences.

  • Planned, implemented, and analyzed communication campaigns for regional projects, ensuring alignment across local, national, and global initiatives.

  • Provided support in partnership continuity processes, budget management, and administrative activities to ensure operational efficiency.

    o Received the Top Performance Awards (TPA) from Bayer, an accolade reserved for individuals/teams demonstrating exceptional performance and exceeding expectations.

Education

Business Management
Oct 2023 - Present Fundação Dom Cabral - Brazil
Communication & Marketing
Feb 2014 - Jun 2018 ESPM - Escola Superior de Propaganda e Marketing

Name and surname

Maíra Cavenago

Nationality

Brazilian

Years of experience

7-10 years

Are you looking for a job in:

I am willing to move abroad, Only remotely

Language (indicate level)

Portuguese - Fluent/ native

English - Fluent

Italian - Intermediate

Spanish - Intermediate

Digital competences (indicate level)

Copywriting - Advanced

CRM - Advanced

Content Creation - Advanced

SEO - Intermediate

Adobe Photoshop & Illustrator - Advanced

Braze (automation platform) - Advanced

Advanced Graphic Design - Advanced

Advanced MS Office - Advanced

Social Media Management - Advanced

Canva - Advanced

Personal website / LinkedIN

linkedin.com/mairacavenago