Natalie Parra

  • nataliekparra@gmail.com
  • USA
  • 18/06/2024
Field work, Office work Conservation and ecology Communication

Personal Summary

My name is Natalie Parra. I am extremely passionate about marine conservation and the preservation of biodiversity. I genuinely love this field and working with like-minded people who care about wildlife and the environment as much as I do. I’ve found social media to be one of the most useful tools to inspire the public to become engaged with conservation efforts and it has been a key part of my campaign management.

Work Experience

Campaign Director
May 2023 - Present Oceanic Preservation Society
  • Built time-sensitive action alerts to support legislation focused on wildlife conservation
  • Actively ensured organization maintained a leading understanding of marine and environmental issues, with emerging information integrated into company campaigns and online presence.
  • Built and maintained partnerships and collaborations with other NGO’s, grassroots organizations, and activists to maximize campaign reach and engagement
  • Produced Quarterly Campaign and Annual Impact Reports
  • Editor/Designer of the organization’s bi-weekly newsletter
  • Oversaw the organization’s administrative inbox to maintain e-mail communication with supporters and the public
Digital Communications And Social Media
Apr 2024 - Apr 2023 Oceanic Preservation Society
  • Managed the organization’s eight social media pages with a primary focus on educational content and high click-through rates to aid action alerts and campaign objectives
  • Spearheaded all content creation and graphic design
  • Monitored and responded to comments and messages across all social platforms
  • Developed a social content calendar to optimize the existing posting schedule
  • Provided a quick turnaround for content creation to accompany urgent campaign updates and call-to-actions
  • Created content for brand and corporate partnerships
Social Media Manager and Digitial Communcations
Feb 2019 - Feb 2024 Dolphin Project
  • Co-managed all social media pages
  • Created engaging photo and video content for multiple platforms in their correlating formats
  • Utilized social media analytics, strategy, and ever-changing trends to constantly evolve the best approach for maximizing reach and engagement
  • Monitored and responded to user interactions on multiple social media platforms
  • Integrated campaign objectives into social media call-to-actions
  • Implemented comment guides to maintain consistent messaging across all platforms
  • Organized and converted decades of the organization's footage and images into viral short-form videos
  • Monitored livestreams and user interactions
Co-Founder
Sep 2014 - Present Keiko Conservation
  • Directed the organization’s social media channels with a focus on producing educational and interactive content to gather public support on environmental issues
  • Strategized how to best maximize reach and engagement in both the USA and International chapters
  • Created engaging viral campaigns to boost reach and community involvement
  • Gathered written testimony for state bills focused on environmental issues including single-use plastic and polystyrene pollution and the preservation of marine biodiversity
  • Coordinated public outreach, educational programs, and reef and beach cleanups
  • Designed and maintained the organization’s primary website, blog posts, and press releases

Education

High School Diploma
Malibu High School

Name and surname

Natalie Parra

Nationality

USA

Years of experience

7-10 years

Are you looking for a job in:

In my country of residence

Language (indicate level)

English (native)

Digital competences (indicate level)

  • Multi-media managing (advanced)
  • Social media management (advanced)
  • Digital marketing (advanced)

Proficient in the following softwares and tools: Basecamp, Monday, Adobe Suite, Later, Canva, Google (Docs, Drive, Chat etc.), Dropbox, Trello, Avid, Davinci Resolve, FinalCut, Squarespace, Wix, Shopify, Zoom, Zenfolio, Funraiser, Rally Starter, MailChimp 

Personal website / LinkedIN

https://www.linkedin.com/in/natalie-parra-7b177a68/