My name is Natalie Parra. I am extremely passionate about marine conservation and the preservation of biodiversity. I genuinely love this field and working with like-minded people who care about wildlife and the environment as much as I do. I’ve found social media to be one of the most useful tools to inspire the public to become engaged with conservation efforts and it has been a key part of my campaign management.
Campaign Director
May 2023 - Present
Oceanic Preservation Society
- Built time-sensitive action alerts to support legislation focused on wildlife conservation
- Actively ensured organization maintained a leading understanding of marine and environmental issues, with emerging information integrated into company campaigns and online presence.
- Built and maintained partnerships and collaborations with other NGO’s, grassroots organizations, and activists to maximize campaign reach and engagement
- Produced Quarterly Campaign and Annual Impact Reports
- Editor/Designer of the organization’s bi-weekly newsletter
- Oversaw the organization’s administrative inbox to maintain e-mail communication with supporters and the public
Digital Communications And Social Media
Apr 2024 - Apr 2023
Oceanic Preservation Society
- Managed the organization’s eight social media pages with a primary focus on educational content and high click-through rates to aid action alerts and campaign objectives
- Spearheaded all content creation and graphic design
- Monitored and responded to comments and messages across all social platforms
- Developed a social content calendar to optimize the existing posting schedule
- Provided a quick turnaround for content creation to accompany urgent campaign updates and call-to-actions
- Created content for brand and corporate partnerships
Social Media Manager and Digitial Communcations
Feb 2019 - Feb 2024
Dolphin Project
- Co-managed all social media pages
- Created engaging photo and video content for multiple platforms in their correlating formats
- Utilized social media analytics, strategy, and ever-changing trends to constantly evolve the best approach for maximizing reach and engagement
- Monitored and responded to user interactions on multiple social media platforms
- Integrated campaign objectives into social media call-to-actions
- Implemented comment guides to maintain consistent messaging across all platforms
- Organized and converted decades of the organization's footage and images into viral short-form videos
- Monitored livestreams and user interactions
Co-Founder
Sep 2014 - Present
Keiko Conservation
- Directed the organization’s social media channels with a focus on producing educational and interactive content to gather public support on environmental issues
- Strategized how to best maximize reach and engagement in both the USA and International chapters
- Created engaging viral campaigns to boost reach and community involvement
- Gathered written testimony for state bills focused on environmental issues including single-use plastic and polystyrene pollution and the preservation of marine biodiversity
- Coordinated public outreach, educational programs, and reef and beach cleanups
- Designed and maintained the organization’s primary website, blog posts, and press releases
- Multi-media managing (advanced)
- Social media management (advanced)
- Digital marketing (advanced)
Proficient in the following softwares and tools: Basecamp, Monday, Adobe Suite, Later, Canva, Google (Docs, Drive, Chat etc.), Dropbox, Trello, Avid, Davinci Resolve, FinalCut, Squarespace, Wix, Shopify, Zoom, Zenfolio, Funraiser, Rally Starter, MailChimp